We are proud to announce that we have successfully implemented “eCommerce Strategies Phase One”, which is a program for entrepreneurs’ development, specialized in offering consultancy and training for Jordanian women micro and small enterprises in the fields of eCommerce and eMarketing.
Funded by USAID LENS, Phase I of the program has targeted women entrepreneurs in Jordan who have serious desire and capability to grow their own business in the sectors of trade, industry, agriculture, handicraft, education, and home production. The program was implemented in three governorates (Amman, Irbid, and Zarqa), where 65 women were trained. They have been provided by specialized and intensive training, tools, and services to enhance their skills in eCommerce and eMarketing in order to promote their businesses nationally and regionally and to increase their business revenue.
eShraaq is an Entrepreneurs Development Program, owned and operated by Jordan Marketing Information Zone (Jomiz). The program launched in 2016 aims to help MSEs in Jordan to reach sustainability using e-commerce and e-marketing and to support and develop Jordanian women’s small and medium enterprises. The program focuses on the importance of using social media platforms and digital technology to serve the public interest. Also, it assures that every member has the ability and sense of responsibility to be a leader and contributes with his own views and ideas to stimulate his project and achieve its goal.
According to signing the contract between Jordan Marketing Information Zone (Jomiz) and Local Enterprise Support Project (USAID LENS), “Mr. Ahmad Farah” the Executive Director of (Jomiz) expressed that public sessions were held where he explained the structure of the project and answered all the consultations around it. Moreover, the project leaders were contacted directly and the services provided to them have been completed.
The program was successful in enhancing the capabilities and skills of the ladies in the fields of marketing, branding, and online advertising, also it has provided them with the tools and solutions required to let them overcome challenges and reach sustainability. Accordingly, the contribution of small and medium individual businesses in the Jordanian local economy has increased and the entrepreneurs can rely on their businesses as main sources of income.
Therefore, they were closely advised and followed up on every single project, ensuring that they had all the skills they needed to pursue their work.